“Caesars (Palace) was holding these boxing matches in their pavilion behind their hotel,” said Chris Pook, the founder of the Long Beach Grand Prix, brought in by race promoters to help organize the new event. but Vegas offered something different.Īs the 1981 season finale, it was hyped as a star-studded affair that would showcase the glitz and glamor that Las Vegas offers, marketed towards a high roller demographic similar to how casinos promoted other sporting events. at New York’s Watkins Glen International and in Long Beach, Calif.
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